ABOUT NANA
Nana is the largest digital grocery shopping platform in Saudi Arabia delivering customers daily needs and essentials in 15 minutes through a network of dark stores as well as their monthly needs through larger hyper stores.
TEAM
EVOLUTION OF THE NANA HOMESCREEN
Nana started as a grocery marketplace listing several partner supermarkets within the users neighborhood. As the business progressed, we launched several dark stores and hyper stores to cater to our users from our very own stores to control the user experience. As a result, the homepage had to adapt to these changes.
Users are able to easily switch between stores directly from the first screen and get straight into shopping from their selected store without having to go through the hassle of store selection.
NATIVE APP TO FLUTTER
Nana Engineering team were in the process of moving from a native iOS and Android app to a single codebase flutter application to speed up development time and reduce the discrepancies between the two platforms. As part of this code-rewrite, we also undertook experience improvements throughout the app.
IMPROVING THE BRAND EXPERIENCE
By providing brands a dedicated space to showcase their products, either through rich media content or interactive product slideshows, we can provide a virtual space for brands to stand out.
Not only does this open additional revenue streams for Nana, but also greatly improves the experience for users who are interested in these brands.
OTHER INTERESTING NANA INITIATIVES
As part of the grocery shopping experience, we worked on several smaller iterative improvements. Feel free to reach out for a call, and I can share more about the following.
Missing Product Replacements
We designed a novel approach to keep users informed on their product replacements
Store Home Iterative Improvements
Iteratively improving how users experience what a Nana store has on offer to improve conversions
Improving Average Order Value
Gamification, upselling and cross-selling tactics to show users relevant products
CONTACT ME TO GO IN-DEPTH ON NANA
I can walk through this plus other interesting projects at Nana or any of the other projects. Email me on hey@mohamedimran.com to schedule a call.
MOHAMED IRMAN
2024